pintiniblog

Charbonneau, Olivier (2007), The do it yourself librarian. Delivered at Canadian Library Association (CLA), Atlantic Provinces Library Association (APLA) and Newfoundland and Labrador Library Association (NLLA) National Conference and Trade Show, St-John's, Newfoundland (Canada). (Présentation déposée sur E-LIS)

"Blogs, wikis, listservs, forums, social networking and other new exciting technologies provide for unprecedented possibilities for collaboration, preservation and dissemination of information. These have been traditional roles for libraries but now, more and more enthusiasts are developing their own personal corner of the information commons. As the debate on how the “Web 2.0” will impact our profession rages on, some institutions are exploring the possibilities inherent in these technologies. This session presents these concepts through concrete examples and to provide insight on how they can be used to retain patrons, restructure services and regenerate libraries into entities that engage their communities. Conference session given on Friday May 25th 2007 at the Canadian Library Association (CLA), Atlantic Provinces Library Association (APLA) and Newfoundland and Labrador Library Association (NLLA) National Conference and Trade Show in St-John's, Newfoundland (Canada)."

Worlds Apart? The Relationship Between Teaching and Marketing and What It Means to Academic Librarians (Jill S. Stover, Undergraduate Services Coordinator, Virginia Commonwealth University, Readex, vol.2, n° 3)

"When I talk about library marketing with fellow librarians, they often react to my thoughts based on one of two points of view. While most librarians accept the notion that certain ideas from the business world can further our profession, some reject the premise that marketing practices have applications in library work. I have a difficult time understanding this resistance. Not only are marketing techniques compatible with the missions and values of libraries, but they also offer a practical—and increasingly necessary—means of connecting our work to users’ needs."

Via Library Marketing