H. Morrison (*) revient ici sur ce document:

The Future of Scholarly Journals Publishing Among Social Science and Humanities Associations
(source: rapport financé par l'Andrew W. Mellon Foundation; auteur: Mary Waltham,Publishing Consultant, Princeton, New Jersey, févr. 09)

Elle précise dans son message:

"Humanities and social sciences publishers might wish to consider the marketing advantage of OA in positioning their associations / societies and journals for the future. Members of scholarly societies are scholars. Open access works to the advantage of these scholar-members, who likely have many reasons for belonging to a society, such as fulfilling the service component of expectations for an academic. Why not actively engage members in the transition? This could be helpful not only to transition journals to open access, but also healthy for the association, too.
Institutional subscribers - libraries and consortia - are vocal advocates of open access. Why not engage them in discussion about how to transition? For example, would they consider hybrid site-license / open choice approaches? Since this is a priority for libraries, would moves like this help to protect society publishers from cancellations in these difficult economic times?
This post re-analyzes Waltham's data on the feasibility of an article processing fee approach for the 8 journals studied. It is suggested that self-selection of journals may have resulted in high-end rather than average costs. Factoring in advertising revenue, it seems possible that the publication cost for online-only for even these high-end journals with rejection rates in the range of 90%, could be well under $1,000. Assuming that members and institutional subscribers continue to support the journals / associations, needed APFs could be reduced substantially, perhaps to 0. Which is indeed, what most OA journals charge: nothing! Waltham's 8 non-OA journals are contrasted with 716 journals listed in DOAJ under the same general subject areas."

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(*) Via la liste lib-license (03/09/09)