Steve Campion, "Building a Social Networking Environment at the Library".

"In the last two years, libraries have awakened to the previously geek-dominated territory of social networking. Pioneering advocates have discovered the marketing and patron interaction possibilities and ached to show their colleagues the new world. Not all librarians, however, have had the desire to leave the familiar surroundings of programs, catalogs, and websites. Social networking has the potential of connecting all three of those pillars and take patron interaction to a new dimension. The challenge lies in convincing the doubters."

Via LibrarianInBlack